Why Every Muralist Needs to Start Writing Press Releases
Leverage your art for maximum visibility, credibility, and opportunity.
If you’re only posting a before-and-after shot on social media once your mural is complete, you’re leaving a ton of visibility—and momentum—on the table.
We get it: finishing a mural is exhausting and exhilarating. You’re proud, the wall looks incredible, and a quick Instagram post feels like the natural way to share it. But if you stop there, you’re missing out on one of the most underused yet powerful tools in the muralist toolkit:
👉 A local press release.
Whether you're working with a nonprofit, a city, a business, or even a school, putting out a press release both before and after your project does far more than just announce your work—it positions you as a leader in your community and a serious professional.
Here’s what a strategic, well-timed press release can do:
✅ Build hype before paint even hits the wall
Get the community talking. A pre-project press release creates buzz and invites people to be a part of the journey, not just the result.
✅ Attract sponsors, partners, and volunteers
When people hear about a project early, it opens the door for collaboration, support, and funding. Press releases invite buy-in.
✅ Get picked up by media, business owners, and city officials
Local media outlets are always looking for uplifting, community-centered stories. A well-written release gives them a reason to spotlight you.
✅ Establish yourself as a professional who understands storytelling
Muralists aren’t just painters—we’re visual storytellers. A press release is a way to tell that story off the wall and into the world.
✅ Give your mural a longer life
Social posts disappear fast. A press release lives on websites, gets shared by organizations, and shows up in search results—extending the reach of your work.
We just did this for our latest mural with the Baltimore Ravens as part of their Paint the State Purple tour—and within days, the press release was shared by media outlets, community leaders, and organizations we never would’ve reached through Instagram alone.
This is how you multiply your mural’s impact.
You don’t wait for people to notice—you give them a reason to.
And because we want to see you succeed, just check out the image below to see the actual press release we sent out! Use this as a template for your very own work!
And if you’re ready to treat your mural career like the powerful business it can be…
👉 Wall Stars is our ongoing coaching community for artists who are done guessing and ready to grow.
Inside, you’ll gain access to:
🎯 Proven mural marketing and outreach systems
📩 Templates for proposals, pricing, and client conversations
🤝 Weekly coaching and a network of like-minded artists
📈 Real strategies that help you turn your art into income—and impact
Whether you’re just getting started or looking to scale, Wall Stars is where muralists go to build a real foundation and legacy.
Let’s make noise—with our paint and our words.
Limitlessly,
Brandon
Let’s Make Murals
